BIRMINGHAM, Ala. – B.A.S.S. announced the promotion of Executive Vice President Phillip Johnson to Chief Operating Officer. For the past two years, Johnson has steered the organization’s content strategy, advertising, events, marketing and communications. Now, he will also assume management responsibilities of the Bassmaster Tournament operations as well as focus on new processes to improve and expand total business operations.
“I am pleased to announce the promotion of Phillip Johnson to Chief Operating Officer, B.A.S.S. LLC,” said B.A.S.S. CEO Chase Anderson. “I have known and worked with Phillip for well over a decade. He has been a trusted executive for the Anderson Companies for 17 years, at one time leading a department of more than 7,000 associates. I have been very impressed with Phillip’s work at B.A.S.S. as he has spearheaded the reorganization of business operations.
“Phillip’s leadership and collaborative approach to working with our associates and customers is taking our company to a new level,” Anderson added. “Phillip’s new expanded role will give him management responsibilities over our operations, and I’m confident we will continue to evolve with an outside-in culture and maintain our position of strength and leadership in our industry.”
Johnson, who has 25 years of experience in sales and operations management, will continue to will continue to be a contributor to ad and sponsorship sales, events and content. He's played a vital role in building the organization's relationship with FOX Sports, which recently led to a contract renewal with increased coverage.
